Ed, an 80-year-old Atlanta resident, traded his roughly $200,000 Mercedes S-Class for a Frost Blue Tesla Model Y Performance, saying Full Self-Driving (Supervised) was the key reason. He says he enjoys the technology and appreciates its assistance with tasks such as lane keeping and traffic management.

Ed’s decision shows how software and advanced driver assistance are becoming major factors in what some buyers value in a vehicle.

Mercedes: “Here’s your luxury leather.”
Ed: “Nice. But does it have FSD?”

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