Tesla’s sales have seen a significant decline in California, the largest EV market in the US. According to the California New Car Dealers Association (CNCDA), Tesla experienced an 11.6% drop in deliveries in 2024, translating to nearly 27,000 fewer electric vehicles sold compared to the previous year. This decline has reduced Tesla’s market share from 60% to 52.5%.
Interestingly, while Tesla’s sales have dropped, the overall EV market in California grew by 1.2%. Excluding Tesla, the market saw an impressive 20% growth. This indicates a rising competition in the EV industry, with other brands stepping up their game.
The CNCDA report also highlighted that Tesla’s registrations fell by 7.8% in Q4 2024, contributing to the overall decline. Tesla’s market share in California now stands at 11.6%, down from 13% in 2023.
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