No More V8? Dodge Charger EV’s 2025 Sales Test

The all-electric Dodge Charger Daytona EV has hit the market, but its sales performance in the first quarter of 2025 has been a mixed bag. Here’s a closer look at the numbers and the challenges Dodge is facing:

• Sales Figures: Dodge sold 1,947 units of the Charger Daytona EV in the U.S. during Q1 2025. While this outpaces some competitors like the Toyota Supra, it falls short compared to legacy models like the discontinued gas-powered Charger (1,052 units) and Challenger (922 units), which together sold 1,974 units in the same period.
• Market Comparison: The Charger Daytona EV averaged just 22 sales per day nationwide, while Ford sold 9,377 Mustangs during the same period, despite a 32% year-over-year decline in Mustang sales.
• Pricing Challenges: The Charger Daytona EV starts at $59,595 for the R/T model and goes up to $85,000+ for fully equipped Scat Pack variants. In comparison, competitors like the Tesla Model S Plaid offer higher performance and range for a slightly higher price, making the Daytona EV a tougher sell.
• Consumer Preferences: Many Dodge enthusiasts remain loyal to traditional gas-powered muscle cars, making the transition to electric a harder sell. The Charger Daytona EV’s innovative features, like the Fratzonic Chambered Exhaust for a unique sound experience, have received mixed reactions.

Despite these challenges, Dodge is committed to balancing its lineup with both electric and internal combustion engine (ICE) options. The upcoming SIXPACK models, featuring hybrid and ICE powertrains, aim to cater to traditional muscle car fans while maintaining a foothold in the evolving EV market.